Madeleine
Portwain
MARKETING & PR
Hello
Welcome to my digital portfolio
A versatile and creative marketing professional with a diverse background across numerous different industries and organisations. Demonstrated success in building brands, crafting innovative campaigns, and delivering results-driven strategies in both B2B and B2C settings. Passionate about people, sustainability, and driving digital transformation. Characterised by an entrepreneurial mindset, meticulous attention to detail, and a can-do attitude - enhancing team dynamics and contributing to organisational growth and success. Seeking a new challenge within the sports and/or events sector.
CAREER HISTORY
Work Experience
Mar 2022 - Present
MARKETING MANAGER
Reporting into the CEO, I lead on all marketing activity for HRR. My focus is on introducing innovative initiatives and driving digital transformation, all while preserving the unique heritage of the brand. Alongside a team, I oversee all consumer-facing activity as well as the internal operations of the marketing department. I manage all functions, from content creation and strategic planning, to data analysis and budget forecasting - working with Sales, Memberships, Retail, Operations, Broadcast, Finance and Partnerships to ensure a cohesive and impactful brand presence across all business touchpoints.
Jan 2022 - Present
ANGEL INVESTOR
Joining Pally as an Angel Investor in January 2022, I delved into the brand and product development, contributing to shaping and refining the company's identity and offerings. I was instrumental in creating a pitch deck and engaging in fundraising activities that generated £100K of investment. My role also encompassed conducting thorough market research and analysis, offering valuable insights to inform strategic decision-making, and positioning the brand effectively in the competitive landscape.
May 2016 - Mar 2022
FREELANCE CONSULTANT
Henley Royal Regatta
On an adhoc basis, I offered varied support to Henley Royal Regatta, encompassing marketing, admin and operations. I worked front of house during the event to enhance guest experiences. I also contributed to the development of a crisis communications plan and participated in a digital audit, aiding to shape a long-term digital strategy. Assisting in the creation of engaging content and implementing new digital processes, I worked towards enhancing operational efficiency. Furthermore, I supported the operations team with crucial tasks for successful event planning.
Mar 2020 - Jan 2022
MARKETING & PR MANAGER
I led the creation and execution of a strategic marketing plan, closely monitoring KPIs and ROI. Managing a diverse team and overseeing budget cycles, I ensured consistent messaging across platforms and developed a cross-territory crisis comms process. I directed a global PR campaign for a $70M Series B funding round and managed internal communications, rolling out new initiatives. A public campaign under my leadership saw a 16% rise in public trust, and I spearheaded a high-profile product launch, enhancing our market presence.
Mar 2019 - Mar 2020
MARKETING COORDINATOR
I successfully led a comprehensive corporate rebrand and managed all facets of building a new company website, from design to SEO. Delivering impactful marketing and PR campaigns and overseeing the creation of diverse company content were key responsibilities of mine. I executed various internal and external events, supported IP & Licensing teams in compliance, and significantly doubled our social media presence within a year. Additionally, I established streamlined internal marketing processes and implemented a CRM tool, enhancing our analysis of customer life cycles and engagement strategies.
Nov 2018 - Mar 2019
HR & FACILITIES ASSISTANT
I assisted in rolling out a new learning & development platform and implementing a digital HR system, aiding organisational optimisation. I developed a relocation manual for non-native starters and contributed to the creation of a new graduate scheme. Managing maintenance issues with contractors, organising company events, and handling front of house operations were also part of my remit. Additionally, I supported recruitment with writing and uploading job descriptions and facilitated with the opening and relocation of a new office.
Sep 2013 - Jul 2015
ASSISTANT PSYCHOLOGIST
I co-conducted psychological and risk assessments, supported the development of personalised care & treatment plans, and played a pivotal role in coordinating therapeutic group sessions. I diligently maintained accurate case files and curated detailed reports for clinicians. I built a strong rapport with clients and their networks, fostering trust and communication. I reduced diagnostic waiting times by 83% by developing and implementing an electronic diagnostic scoring tool. Additionally, I tracked and analysed service outcome measures, advising on impactful research areas to enhance further the service for both clinicians and clients.
Sep 2013 - Jul 2015
ACCOUNTS TRAINEE
I prepared management accounts, VAT returns, and processed payroll for a global client base, while also assisting with statutory financial reporting and generating financial statements on Sage. I collated information for auditors, reconciled bank accounts, monitored cash flow, and maintained both digital and paper client files efficiently. Actively participating in team meetings and training sessions, I continuously enhanced my skills and acted as the main point of contact, addressing clients’ needs effectively.
Voluntary Experience
Jan 2017 - Nov 2018
VOLUNTEER MENTOR
I assisted offenders with reintegration into society - both in the lead up to and following release - providing practical and emotional support during weekly mentor meetings and writing detailed behavioural and compliance reports for parole hearings. Through self-directed learning, I offered educational support and developed links with local services to expand support networks. I completed regular training sessions, ensuring up-to-date knowledge, and aided mentees in goal setting and expectation management. Additionally, I actively contributed to psychological risk reviews alongside Probation and Case Managers for court hearings.
Aug 2017 - Jul 2018
VOLUNTEER MENTOR
I volunteered at the Crisis House, offering support and guidance to ‘walk-in’ patients, which allowed me to witness firsthand the symptoms and challenges of living with complex needs. This experience taught me to be empathetic and responsive to individuals dealing with mental health issues outside an official psychological context. The role was instrumental in enhancing my interpersonal skills, and I gained invaluable experience in effectively communicating with individuals in severe distress, often experiencing visual and/or auditory hallucinations.
Nov 2016 - Apr 2018
ASSISTANT RESEARCHER
While at the University of Reading, I aided professors in a range of research studies, exploring cognitive function, language disorders, vision, and ageing health, and contributed to a published PhD study on neural inhibition. I engaged in study design, administration and data analysis, mastering various psychological software and neuropsychological assessments. This role honed my autonomous working skills, enabling effective management and prioritisation of multiple projects. Additionally, I developed and presented impactful promotional materials to highlight preliminary findings and future goals, aiming to secure additional funding.
Apr 2015 - Apr 2018
FUNDRAISING AMBASSADOR
I began fundraising for MNDA in 2015, devising creative and original strategies to generate funds. Independently launching and managing an online digital campaign across three distinct social media platforms, I successfully raised £6,000+ in under 12 months. My involvement with the organisation deepened, leading to speaking engagements at regional conferences where I shared my experiences, and contributed to the monthly newsletter where I offered insights on promoting an "underdog" charity.