SERIES B FUNDRAISE
Summary
Amidst Oxa's swift growth phase after its Series A funding round, the need for additional capital became imperative. Entrusted by the CEO due to my acute industry insights as Marketing & PR Manager, I was tasked to spearhead the Series B funding round communications and management alongside my usual duties.
Objectives
(1) Raise Capital: Secure investment to support Oxa's scale-up phase and its stride towards commercialisation
(2) Broaden Global Presence: Amplify brand visibility beyond the UK and attract international investors
Execution
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Collaborated with C-suite to facilitate investment activities
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Appointed and liaised with investment advisory agency, GP Bullhound
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Undertook comprehensive market research to formulate content and decisions
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Orchestrated targeted PR campaigns and investment events to bolster brand recognition and showcase product
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Organised events to generate fundraising leads and grow network
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Developed pitch materials, ensuring brand cohesion
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Managed internal funding communication for 200+ employees and externally across all platforms and touchpoints
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Organised demos for potential investors and coordinated media training for key spokespeople
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Collaborated with an external law firm on stakeholder communication and legal compliance
Outcomes
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Secured $47M investment from global investors including BP Ventures, BGF, Tencent, Halma, and others
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Achieved 148 pieces of coverage across 9 countries, leading to an additional $20M+ investment
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See coverage book HERE
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Entrusted to aid in the planning for the proceeding Series C funding round